No matter how much you try to plan ahead and delegate, organizing an event is a huge undertaking. But with a lot of preparation and a little luck, your event will be the best yet! Follow the three tips below to help make your event a huge success.


Social media is a cost-effective way to promote your event to the masses. It’s also a great way to reach your target audience where they already are and interact with them in an informal environment. Social media marketing and paid social ads have proven to be effective for event promotion. You have the option to target your ads based on users’ location, demographic and interests. That way you’re only paying to show your ad to people in your target market. But there are also some free, organic social media marketing methods you can employ.

Consider a social media contest for free tickets, backstage passes or VIP treatment for your event. As part of the contest, require that contestants share your event page. Not only will this generate buzz across your audience, but you’ll also benefit from increased exposure to your audience’s broader network.

Plan for the Weather

The most important thing to consider when planning an event is how weather could have a negative impact on its success. While weather will have the biggest impact on outdoor events, indoor events are not immune to its effects, as bad weather can make travel to your event difficult and hamper people’s willingness to leave home. When excessive rainfall adversely affects attendance, it also affects revenues from all sources that rely on purchases made by attendees, which may include walk-up ticket sales, concessions and merchandise. Concessions are particularly sensitive to weather as soggy people tend to leave early and spend less on food and beverages than dry people. No one wants to eat a burger in a wet bun!  Events that are held “rain or shine” may continue in the rain, but the financial success of such an event will be limited.

Sweeten the Pot with a Prize

Offering a big prize, such as that for a hole-in-one or half-court shot competition, is a great way to add some fun and attract more attendees to your event. The best part of offering a big prize—such as a million dollars—for winning, is that it’s big enough to draw a huge crowd, but you don’t need to pay out the entire $1 million should someone win. You can purchase prize indemnity insurance to help cover the cost.

Prize indemnity insurance enables you to offer a risk-free large prize for a fraction of the prize value. Your event will benefit from improved visibility, participation, name recognition and possibly even news coverage, all while resting assured that you are protected from any unnecessary financial liability.

We understand the time commitment involved in planning an event, so both rain insurance and prize indemnity insurance are available for purchase on our website. Simply input your details and select your coverage options to receive your quote. Once you’re happy with the coverage, you can purchase it online and check one more thing off your to-do list. Of course, if you have any questions or would like to discuss your coverage options with an expert, you’re always free to contact us directly.